As individuals or companies, sharing stories is core to how we communicate- if you aren’t intentional in your storytelling as an individual, you won’t ever be seen for the value you offer. – COMPANIES, FORTUNES, ASSOCIATIONS, START-UPS – YOU NEED TO EMBRACE STORYTELLING AS WELL. The issue is, you aren’t intentional, don’t have a process […]
When I hear marketing teams discussing, arguing about, speaking incessantly about logos – yet don’t talk about, or even worse, aren’t concerned with overall brand, I know failure is coming. Brand is what matters. You think your logos will matter when social media is slowly fading and people are asking, “Hey Alexa or hey Google […]
Trials & Tribulations: I’ve seen even the toughest executive crumble under the pressure of a trial. Adversity should grow you. You WILL walk through a trial. The most seasoned leaders have walked through trials, learned from them and have come out the other side with victory. Whether the trial was created by you, happened as […]
“I’m not valued at work. I’m not being promoted either financially or via title. I have issues with people I work with. I’m not certain what my goals are.” If you say any of these things; it’s your fault. Most likely, you have a bad attitude and your personal brand is weak. If we did […]
Markets shift – downturn will eventually come. Are you prepared? As an individual or business, marketing efforts MUST focus on emotional branding. Reclaim your narrative and share intentionally your value WHILE building relationships. There are so many product and service choices – it isn’t necessarily about choice anymore as it used to be…Brands must ask […]
Marketing plans are always led by brand plans. Most companies are failing because they have outdated or non-existent plans. Whether we are filming video blogs, telling longer corporate or company stories via video or written blogs, we create and follow a brand plan. The brand plan is always first: Who are you, why do you […]
BRAND DRIVES EVERYTHING. All external and internal decisions. Associations, companies and corporations cannot afford to take their eyes off brand. Every company NEEDS a brand audit. The true health of any brand is solely based on how well it is connected and engaged to its audience. Why is this so important ? Because if you […]
Brand drives everything. Really. Everything. Core values, vision, mission, marketing, advertising, colors, messages, logos, slogans, website design, font choice, communications (Between departments, individuals, non-verbal and to customers), strategy, purpose, the corporate or personal ‘why’ statement, brand storytelling, emotional intelligence, differentiation within the markets, executive presence and on and on — brand drives everything. Every single […]
This will be quite the post – are you ready? In companies nationally, we are brought in to help with brand issues – some include communication between people and departments, culture issues, transparency and integrity. What we find is astounding and always the same – bad apples leave rotten seeds. What does that mean? Innovation […]
CULTURE AND BRAND ALIGNMENT ALLOW YOU TO WIN BIG. Do you want to crush/outsmart/gain market-share and win big over your competition? Your answer is here. We are headquartered in Nashville and it is growing at a rapid pace. People are moving in and companies are calling this place home. Some companies are not ready to […]
