Yesterday’s Successes are Tomorrow’s Tarnished Trophies Have you ever met the salesperson or athlete who always remembers the big sale, the super year, that amazing season, or the year that the company Brand really took off? We love our trophies, but the problem is that we can get caught looking at them too much and […]
Brand and Truth: One Interpretation – Multiple Applications Brand and branding are two enormous buzz words these days, but for MODA Image and Brand Consulting, these words have been a part of our business for over 7 years. We feel like we are the newest, hottest restaurant in town, and everyone wants to copy our […]
Many of my clients and friends do not know this, but I cut my brand’ teeth in three incredible business sectors. The first was the sport of NASCAR over a dozen years ago, the second was the power of the NFL and the third was in world of music. NASCAR is the most branded sport […]
The Nashville Leadership Luncheon, hosted by OneAccord & Blain Wease, was a great success. I was humbled to be in the company of so many CEO’s and city leaders, and grateful for being invited to speak. I was excited that the theme of the day ended up being integrity. This was unplanned, but a common […]
“But I Am” Everyone, and I mean everyone, has a Personal Brand. I provided and individual client one of our ‘Personal Brand’ questionnaires, and she gave it back to me and told me she did not need to complete it as she did not work in the business community. She has a message that she […]
Have you ever met that person who always lets you know they are right? You may have heard them say, “Well, the truth hurts.” If your comments match the TRUTH PERSON, or as I say TRUTH POLICE, I can promise you that a mentality like this is a big negative for your Personal and Professional […]
You are a walking billboard I have been blessed to be on the road most of this last month, flying north, south and west working with corporate and individual clients. While traveling, I picked up on a few important tips that may affect one’s brand and wanted to share in an area that we sometimes […]
I do not think there is a day where someone does not call, email or ask me in person – HOW CAN I BE A BETTER NETWORKER? Networking is the official BUZZ WORD and everyone seems to think it is the key to success. LinkedIn, Facebook and YouTube are a few of the latest business […]
Brand of Freedom Today is the day we celebrate every single veteran and member of the United States military for keeping our country safe and free. There is something special in an American Soldier’s Brand – it does not matter what part of the Armed Forces they have served, their uniform represents BRAND FREEDOM. Our […]
Tom Landry, Nick Saban and … Kliff Kingsbury? Some of you may not know that I am this OLD SCHOOL, but I loved the days of football when the games was played in the cold snow and the coach made a statement on the sidelines by his style. The days of old were seen in […]
