Within the past month, I have had the opportunity to witness the real cost of not training your company employees on the importance of representing the Brand of the company with their own Professional and Personal Brand. I am blessed to have the privilege of serving some of the country’s most financially secure individuals, and […]
“Old, Proven, and True: Brand Value for Sales” Great salespeople and professionals in management do not happen overnight. It takes practice, support and a mentor or two to create a career that will bring financial and family rewards. Today’s young professional sales person can find that support and mentoring in some of the world’s largest […]
IS YOUR BUSINESS GOING TO BE A WINNER THIS YEAR? OR A LOSER? How the Occupy Wall Street’ movement can help your business Disclaimer: The following comments speak in generalities when one says political process, politicians, business and media. There are exceptional businesses, true reporters and a few politicians whom are interested in doing the […]
Bricks and Mortar and a CBO… I started telling my retail clients long ago that their future existence depends on two things – A unique Brand that stands out in a crowded marketplace and a special online store experience that is exhibited in the stores and over the net. The changing world around us means […]
Thoughts behind Groupon and more… Improper use of the new INTERENT CRAZE called “Flash Sales” can destroy a company and turn your Corporate Brand into unidentifiable MUSH. The idea of a sale is nothing new; companies have placed items on sale since the beginning of retail. It is one of the best tools for thinning […]
Fashion is a business and business is about profits. Preparing for the future is important. I wrote a blog called ‘Fashionomics’ in December of 2010, and recently an article was published in USA Today that has a similar message about the ‘fading middle class.’ The changing economic climate will close stores over the next five […]
Do your employees represent you brand? You may have the best business concept, perfect product or valuable service…and your employees may be stopping the sale or relationship with your customer before they have the opportunity to learn about what you have to offer. Do your employees complement your corporate or small business brand? MODA Image Consulting will increase the […]
