INDIVIDUALS AND COMPANIES Emotional Intelligence and artificial intelligence – these two pieces are the MOST important for 2020. Why? If you don’t have and GROW your EI, your chances of success skyrocket. In 1995, psychologist and science journalist Daniel Goleman published a book introducing most of the world to the nascent concept of emotional intelligence. […]
We get hundreds of questions – check back to see answers to some and SEND US you questions. As you build your company or individual brand – the answer is the same. NO. You cannot post too much on social media. The question is, are you getting the result you want? You can get 1000’s […]
When I hear marketing teams discussing, arguing about, speaking incessantly about logos – yet don’t talk about, or even worse, aren’t concerned with overall brand, I know failure is coming. Brand is what matters. You think your logos will matter when social media is slowly fading and people are asking, “Hey Alexa or hey Google […]
Have you ever been passed up for an opportunity? Do you want to be seen for the value you have? BUILD YOUR PERSONAL BRAND …and do it in-person and on-line. How do you do that? 1. Know how you want people to perceive and describe you when they SEE you, HEAR you or READ something […]
Trials & Tribulations: I’ve seen even the toughest executive crumble under the pressure of a trial. Adversity should grow you. You WILL walk through a trial. The most seasoned leaders have walked through trials, learned from them and have come out the other side with victory. Whether the trial was created by you, happened as […]
Culture is THE key to success to any business of any size. Cultivating a culture within a brand is everything. Brand drives culture. When brand drives culture, and is driven from the top down, culture determines whether the brand is embraced by all stakeholders from employees to clients to community. Delivery of brand value […]
Individual – Business – Company – School – Executive – Association – Organization – Fortune 500 – LAW FIRM – BANK – ACCOUNTING FIRM – SMALL BUSINESS – THIS POST IS FOR YOU. The TV is your radio. Your phone is your TV. If you are using antiquated ways of sharing your value or connecting […]
“I’m not valued at work. I’m not being promoted either financially or via title. I have issues with people I work with. I’m not certain what my goals are.” If you say any of these things; it’s your fault. Most likely, you have a bad attitude and your personal brand is weak. If we did […]
Do you pay attention to your tone of voice? Face to face, 38% of communication is based upon your tone of voice and only 7% for your actual words.Do you judge others intent v. taking a moment and having empathy? You never know what someone is going through. Judging their intent with a comment is […]
Markets shift – downturn will eventually come. Are you prepared? As an individual or business, marketing efforts MUST focus on emotional branding. Reclaim your narrative and share intentionally your value WHILE building relationships. There are so many product and service choices – it isn’t necessarily about choice anymore as it used to be…Brands must ask […]
