Markets shift – downturn will eventually come. Are you prepared? As an individual or business, marketing efforts MUST focus on emotional branding. Reclaim your narrative and share intentionally your value WHILE building relationships. There are so many product and service choices – it isn’t necessarily about choice anymore as it used to be…Brands must ask […]
If you don’t love those you lead; you lose…and, you’re not a leader. John Maxwell says it best. Leadership is influence and real leaders love those they lead. I agree. The greatest leaders on earth agree. Leaders of Fortune companies agree. Leaders simply know to love those they lead allows them to build their people, […]
Companies who don’t know their ‘why’ will fail. Customers, the community and all employees need to know a company ‘why’ and be able to share the story behind why a company does what it does. People don’t engage with ‘how’ you do something – the loyalty starts with ‘why’ you do it. Why is this […]