As individuals or companies, sharing stories is core to how we communicate- if you aren’t intentional in your storytelling as an individual, you won’t ever be seen for the value you offer. – COMPANIES, FORTUNES, ASSOCIATIONS, START-UPS – YOU NEED TO EMBRACE STORYTELLING AS WELL. The issue is, you aren’t intentional, don’t have a process […]
Have you been overlooked for new opportunities? Tired of being passed for a promotion in the office? You MUST create a personal marketing plan. Knowing how to share your story the correct way, at the right time, on the best platform is essential to your success. Three steps for creating your personal marketing plan: 1. […]
Building a personal brand is so important for business, but building a personal brand to ensure the right legacy is even more important. What do you want people to say at your funeral? What is the legacy that you leave every single day at work, at home, in the community? Building your personal brand allows […]
When I hear marketing teams discussing, arguing about, speaking incessantly about logos – yet don’t talk about, or even worse, aren’t concerned with overall brand, I know failure is coming. Brand is what matters. You think your logos will matter when social media is slowly fading and people are asking, “Hey Alexa or hey Google […]
Trials & Tribulations: I’ve seen even the toughest executive crumble under the pressure of a trial. Adversity should grow you. You WILL walk through a trial. The most seasoned leaders have walked through trials, learned from them and have come out the other side with victory. Whether the trial was created by you, happened as […]
Culture is THE key to success to any business of any size. Cultivating a culture within a brand is everything. Brand drives culture. When brand drives culture, and is driven from the top down, culture determines whether the brand is embraced by all stakeholders from employees to clients to community. Delivery of brand value […]
Culture + brand should be fused for success. Most companies have mission statements, vision, values or even a purpose statement – the question is, has the company explained to all employees what those mean for THEM. If you want people to buy-in to the culture, the very reason the company exists and to be […]
If I had a nickel for every executive I meet who deserves more opportunity, deserves a promotion either financially or by title, deserves to lead a special project but DOESN’T GET THAT OPPORTUNITY because they haven’t shared their value…I’d be a billionaire. It KILLS me when people don’t get opportunities they deserve because they aren’t […]
You’re hired to solve problems and create opportunities with innovation. Do not be afraid to ask questions. Never sit waiting to be told how or what to do. If you don’t know something ASK or figure it out. – – #askquestions #knowyourwhy #executivetip #modaimageandbrandconsulting #createandinnovate #storytelling #executivecoach #buildbrand #personalbrand #brand #value #emotionalintelligence #marketing #branding #leadershipbranding […]
Marketing plans are always led by brand plans. Most companies are failing because they have outdated or non-existent plans. Whether we are filming video blogs, telling longer corporate or company stories via video or written blogs, we create and follow a brand plan. The brand plan is always first: Who are you, why do you […]
