INDIVIDUALS AND COMPANIES Emotional Intelligence and artificial intelligence – these two pieces are the MOST important for 2020. Why? If you don’t have and GROW your EI, your chances of success skyrocket. In 1995, psychologist and science journalist Daniel Goleman published a book introducing most of the world to the nascent concept of emotional intelligence. […]
Every leader should see people for who they can be. Leaders are supposed to find the gifts of those they lead, build the gifts of those they lead and help them to become the best they were created to be. If you are a leader by position and you’re not interested in building those you […]
Culture + brand should be fused for success. Most companies have mission statements, vision, values or even a purpose statement – the question is, has the company explained to all employees what those mean for THEM. If you want people to buy-in to the culture, the very reason the company exists and to be […]
Tactical tips for communicating your value. Whether you are meeting a new boss, presenting on stage, accepting an award, networking, talking to your boss about something that has NOTHING to do with the message you want to share – you need to figure out a way to share a message in a story so that […]
Marketing plans are always led by brand plans. Most companies are failing because they have outdated or non-existent plans. Whether we are filming video blogs, telling longer corporate or company stories via video or written blogs, we create and follow a brand plan. The brand plan is always first: Who are you, why do you […]
CORPORATE TIP : Employee Training is a key to winning. Employee training is critical to success. If you only have vision and values on paper but have zero buy in to them from employees, you lose. This is why Chick-Fil-A wins and JC Penny loses. Brand training and employee buy-in to mission is vital. Without […]
When MODA started, I didn’t know it would become what it is today. It is truly humbling to be able to teach, speak and keynote to audiences across the US about branding, marketing, building presence and so much more. I will never forget the first time I walked through the doors of my first […]
